Netflix has more than 130 million customers watching its TV shows and movies. In fact, more people now subscribe to Netflix than cable TV in the U.S. Surely if we were to distribute our film through Netflix, it would have the ability reach millions all over the world and generate plenty of success. A website called BusinessInsider.com states, "In the first quarter of this year, the number of US Netflix subscribers overtook the number of American cable TV subscribers for the first time, according to a recent study by Leichtman Research Group charted for us by Statista. While Netflix has rapidly gained new subscribers, cable has been slowly losing them." Putting our film on Netflix as opposed to putting it on cable is clearly the better idea.
Yes, we could've also chosen to go the movie theater route, however, now that streaming services are very popular, people don't care to go to the movies as much as they used to. Nowadays, some consumers would rather wait for the film to come out on a streaming service, and plus many people would enjoy to watch a movie in the comfort of their own home, or even on the road on their mobile device.
I also think that our film would be highly successful on a streaming service, specifically Netflix. because Netflix creates an algorithm for each of its subscribers. People who already watch Thrillers or Horror Movies would have our movie Pupa pop up on their recommended list, which would be a great way to garner more viewers and fans of Horror/ Thriller movies. Buzzfeednews states, "Log on to Netflix today, and you’ll see a lot of stuff you’ve never heard of. Here's how the streaming service is convincing you to click on it anyway. According to its own research, the company has a 90-second window to help subscribers find a TV show or movie before they give up and go somewhere else. That’s why Netflix is obsessed with tweaking and personalizing its product. It knows that’s how to draw you in and get you hooked." YouTube's algorithm could really benefit our film in a positive way, so that is why it is the best way to distribute Pupa.
Sources:
Kafka, P. (2019, January 17). Netflix is finally sharing (some of) its audience numbers for its TV shows and movies. Some of them are huge. Retrieved from https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education
Nguyen, N. (2018, December 16). Netflix Has A Plan To Change The Way You Chill. Retrieved from https://www.buzzfeednews.com/article/nicolenguyen/netflix-recommendation-algorithm-explained-binge-watching
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